Chinese Economic Transition and International Marketing Strategy
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開始行:
* Chinese Economic Transition and International Marketing...
Ilan Alon Foreword by Shaomin Li &br;
''中國經濟的改革及國際市場''
|本公司台灣獨家總代理,敬請採購推薦|
- List Price: GBP 47.95
- ISBN: 1-56720-587-9
- Pages: 352 pages
- Pub Date: March 30, 2003
- Publisher: Praeger
- 知訊編號 : #125
** Description [#w0aeced2]
- As China's markets evolve, marketing strategy must adap...
- Bringing divergent perspectives to bear from Hong Kong,...
** Table of Contents [#v982ff4c]
-Forward by Shaomin Li
-Introduction by Ilan Alon
-International Marketing in China
-International Market Entry into China by David Reid
-Performance of Market Followers in the International Mar...
-A Comparison of Popular Chinese and U.S. Home Pages by W...
-Chinese E-Business Strategy: The Case of Haier by Peter ...
-Market Research Issues in China: The Pharmaceutical Indu...
-The Development of Domestic Brands in China by Michael T...
-Examining the Market Strategies Employed by Chinese Sale...
-Development and Competition in Selected Industries
-Upgrading China's Competitive Advantage: The Case of Zho...
-The New Jewelry: Cell Phones in China by David Reid
-PC Industry in China: Evolution and Competitive Dynamics...
-Marketing Wine in China by Michael Beverland, Philip Bre...
-Marketing Strategy in the Chinese Cosmetics Industry by ...
-The Development of the Hotel Sector in China by Ray Pine...
-The New Frontiers of the Chinese Car Industry by Tom Den...
-Airline Industry in China: Evolution and Competitive Dyn...
-The Competitive Nature of the Chinese Textile and Appare...
-State-Owned and Collective Enterprises
-Leadership and Alienation in State-Owned Enterprises and...
-Socialization of Chinese Employees in Chinese and Multin...
-A Supply Chain and Organizational Approach to Chinese St...
-Chinese Township and Village Enterprises in Transition b...
-Some Final Reflections on Economic Transition and Intern...
** 適用研究範圍 [#s83b098a]
- [[經濟]]、[[亞研]]
終了行:
* Chinese Economic Transition and International Marketing...
Ilan Alon Foreword by Shaomin Li &br;
''中國經濟的改革及國際市場''
|本公司台灣獨家總代理,敬請採購推薦|
- List Price: GBP 47.95
- ISBN: 1-56720-587-9
- Pages: 352 pages
- Pub Date: March 30, 2003
- Publisher: Praeger
- 知訊編號 : #125
** Description [#w0aeced2]
- As China's markets evolve, marketing strategy must adap...
- Bringing divergent perspectives to bear from Hong Kong,...
** Table of Contents [#v982ff4c]
-Forward by Shaomin Li
-Introduction by Ilan Alon
-International Marketing in China
-International Market Entry into China by David Reid
-Performance of Market Followers in the International Mar...
-A Comparison of Popular Chinese and U.S. Home Pages by W...
-Chinese E-Business Strategy: The Case of Haier by Peter ...
-Market Research Issues in China: The Pharmaceutical Indu...
-The Development of Domestic Brands in China by Michael T...
-Examining the Market Strategies Employed by Chinese Sale...
-Development and Competition in Selected Industries
-Upgrading China's Competitive Advantage: The Case of Zho...
-The New Jewelry: Cell Phones in China by David Reid
-PC Industry in China: Evolution and Competitive Dynamics...
-Marketing Wine in China by Michael Beverland, Philip Bre...
-Marketing Strategy in the Chinese Cosmetics Industry by ...
-The Development of the Hotel Sector in China by Ray Pine...
-The New Frontiers of the Chinese Car Industry by Tom Den...
-Airline Industry in China: Evolution and Competitive Dyn...
-The Competitive Nature of the Chinese Textile and Appare...
-State-Owned and Collective Enterprises
-Leadership and Alienation in State-Owned Enterprises and...
-Socialization of Chinese Employees in Chinese and Multin...
-A Supply Chain and Organizational Approach to Chinese St...
-Chinese Township and Village Enterprises in Transition b...
-Some Final Reflections on Economic Transition and Intern...
** 適用研究範圍 [#s83b098a]
- [[經濟]]、[[亞研]]
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