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#author("2020-05-11T09:25:09+08:00","default:admin","admin") #author("2020-05-11T09:25:19+08:00","default:admin","admin") *Investor Relations: Principles and International Best Practices of Financial Communications [#ad9a94d6] |(Finance and Capital Markets Series)| |Anne Guimard| ''投資者的關係'' -Hardback 234x156 mm -07 Nov 2008 208 Pages -ISBN-13: 9780230221086 -ISBN-10: 0230221084 -GBP125.00 **Description: [#p3484c0f] -This book provides a wealth of strategic and tactical advice on how to understand and implement best practice Investor Relations from any perspective in the world. It is a practical and comprehensive guide which introduces the reader to a broad range of topics included in the theory and practice of Investor Relations, such as marketing communication, and finance and securities law compliance. -Presenting Investor Relations as a tool to be leveraged and a process to be mastered, this comprehensive guide offers many easy-to-use and reliable educational features. It contains proven, effective techniques, expert advice and helpful tips which will be valuable to anyone involved in competing for capital. -Investor Relations combines the art and science of marketing, financial analysis, financial communications and investor relations in single, indispensable source. **Contents: [#s62f274a] -Competing for Capital -Key to Successful Investor Relations -Implementing Best Practice Investor Relations Strategy -Measuring the Value of Investor Relations -Conclusion -Resources ** 適用研究範圍 [#q1ab2a0b] -[[商業]]、[[經濟]] [#cef894d1] -[[商業]]、[[經濟]]
