Investor Relations の変更点

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#author("2020-05-11T09:24:51+08:00","default:admin","admin")
*Investor Relations: Principles and International Best Practices of Financial Communications [#c3df6af5]
''投資者的關係''
-Anne Guimard
-Finance and Capital Markets Series
-Hardback 234x156 mm
-07 Nov 2008 
-208 Pages
-ISBN-13: 9780230221086
-ISBN-10: 0230221084
-GBP125.00
-知訊編號 #88-62

**Description [#m489b5a7]
-This book provides a wealth of strategic and tactical advice on how to understand and implement best practice Investor Relations from any perspective in the world. It is a practical and comprehensive guide which introduces the reader to a broad range of topics included in the theory and practice of Investor Relations, such as marketing communication, and finance and securities law compliance.
-Presenting Investor Relations as a tool to be leveraged and a process to be mastered, this comprehensive guide offers many easy-to-use and reliable educational features. It contains proven, effective techniques, expert advice and helpful tips which will be valuable to anyone involved in competing for capital.
-Investor Relations combines the art and science of marketing, financial analysis, financial communications and investor relations in single, indispensable source.

**Contents [#vfb18d2d]
-Competing for Capital
-Key to Successful Investor Relations
-Implementing Best Practice Investor Relations Strategy
-Measuring the Value of Investor Relations
-Conclusion
-Resources

** 適用研究範圍 [#s2fed110]
- 商業、經濟
- [[商業]]、[[經濟]]